HELLO I'M

ANDREW Nguyễn

Digital Commerce & Project Manager

ABOUT ME

Forward-thinking Digital Commerce Leader with a proven 5+ year journey from hospitality management to e-commerce excellence. Pioneer in integrating cutting-edge AI tools into digital marketing strategies, achieving 100+ billion VND monthly revenue. Expert in transforming traditional businesses into digital powerhouses through innovative omnichannel approaches. Combines restaurant management experience, marketing expertise, and technical AI proficiency to deliver exceptional customer experiences across all digital touchpoints.

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DOWNLOAD CV

nguyennghiemthienan@gmail.com

+(84) – 934 434 311

03 April

Vietnamese

Andrew Nguyễn
(Nguyễn Nghiêm Thiên Ân)

SKILLS

. End-to-end livestream program design and implementation
. Development of strategic content hooks maximizing engagement
. Inventory clearance strategies through planned livestream campaigns
. Performance tracking and optimization for livestream sales channels

Livestream Commerce Management

. Building and managing high-performance e-commerce teams
. Training program implementation combining traditional and AI-powered techniques
. Creation of robust omnichannel marketing frameworks
. Cross-functional team coordination for digital commerce initiatives

Digital Team
Leadership

. Integrated campaign development across Facebook, Google, Zalo, Shopee
. Consistent brand messaging adapted to platform-specific requirements
. Traffic optimization between social media and e-commerce platforms
. Comprehensive digital marketing ecosystem development

Cross-Platform Digital Marketing

. Pioneer in applying AI tools to marketing in Vietnamese market
. Increased conversion rates by 25% using AI-generated marketing copy
. Reduced content production time by 60% with Kling AI implementation
. Expertise in ChatGPT, Claude, Midjourney for commercial content creation

AI-Enhanced
Marketing

. Comprehensive e-commerce strategy development across Shopee, Lazada, Tiktok, Tiki.
. Generated over 100 billion VND monthly revenue at ACCESSTRADE
. Expert in platform selection, market positioning, and commercial frameworks.
. Data-driven approach to digital business development and optimization.

Digital Commerce
Strategy

. Strategic selection of influencers aligned with brand objectives
. Coordination of video reviews and brand introduction content
. Relationship building with high-value KOLs across multiple industries
. Data-driven performance tracking for influencer marketing ROI

Influencer & KOL Relationship Management

100+ Billion VND
Monthly Revenue

Generated consistent nine-figure monthly revenue through strategic digital marketing campaigns and brand partnerships

35% Revenue Target Surpassing

Executed comprehensive 6-month sales campaign that significantly exceeded projected revenue goals

60% Production Efficiency Increase

Transformed content creation process through AI implementation, reducing production time while maintaining quality

40% Performance Analytics Improvement

Implemented advanced data-driven frameworks enhancing tracking capabilities and decision-making processes

EDUCATION

Strong academic foundation combining international business management with specialized training in hospitality, creating a unique perspective for digital commerce leadership.

Bachelor of Arts in
Human Resources Management

University of the West of England | Bristol, UK | 2013 - 2015
Specialized in Organizational Behavior and Performance Management
Research project: "Digital Transformation's Impact on Workplace Dynamics"

[1]

Certificate in Culinary Arts

A Au Hospitality | Ho Chi Minh City, Vietnam | 2015 - 2016

Specialized in F&B Operations and Service Management
Developed skills in customer experience and operational excellence

[2]

Bachelor of Arts in
Business Administration

International University, Vietnam National University | Ho Chi Minh City, Vietnam | 2010 - 2013

Major: Business Administration and Operations Management
Thesis: "Emerging Digital Business Models in Southeast Asia"
Student Union Collaborator (2010-2013): Coordinated student activities and school events

[3]

AWARDS CAN GIVE YOU A TREMENDOUS AMOUNT OF ENCOURAGEMENT TO KEEP GETTING BETTER, NO MATTER HOW YOUNG OR OLD YOU ARE.

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